Think Pink
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by Chief Marketer Staff
BALLY TOTAL FITNESS, Chicago, extended its endorsement deal with pop star Pink last month by announcing a sponsorship of the singer’s concert tour and the launch of a hip-hop aerobics class. Dubbed Get Your Body Started, the new class is being introduced via a dance contest in major markets through June 18. The grand-prize winner will be flown to Los Angeles to dance on-stage with Pink. New York City-based Clear Channel Entertainment (which manages the singer’s tour) coordinates promotions through its radio station network. Bally handles the contest in-house.
