Denny’s, Spartanburg, SC, named Margaret Jenkins senior vp-chief marketing officer to handle all marketing activity as well as product development.

The appointment marks Jenkins return to the restaurant chain, at which she held various positions from 1979-89. She most recently spent nearly four years as vp-marketing for El Pollo Loco, which Denny’s owned until 1999. She replaces Roy Getz, who left the company.

Cadbury Schweppes division Snapple Beverage Group, White Plains, NY, named Sheryl Adkins-Green senior vp-marketing.

Formerly senior vp-national sales and marketing for Citigroup, Jenkins will oversee all brand management activities for the entire portfolio, which includes Snapple, Yoo-Hoo, and Mistic. She reports to chief marketing officer Michael Sands.

AT&T Wireless, Redmond, WA, named G. Michael Sievert executive vp and chief marketing officer and a member of the company’s senior leadership team.

Most recently chief marketing and sales officer for online brokerage E*Trade, Sievert’s career includes stints at IBM and Procter & Gamble. He’ll be responsible for developing a corporate presence that will move beyond voice services.

Philip Morris Companies, New York City, in late January announced plans to name Louis Camilleri president-ceo to replace Geoffrey Bible.

Camilleri will be elected April 25 after the company’s shareholder meeting. Bible remains chairman until his August retirement.

Camilleri is currently senior vp-chief financial officer. The PM veteran was president-ceo of Kraft Foods International in 1995-96.