Client Side
Heineken USA, White Plains, NY, appointed Maarten Kruijtzer director-national on-premise accounts. Erin Keefe-Feiner promoted to group director-affiliated
Consumer Marketing
Mojo a gogo
She is now the grande dame at an agency that sees itself as a grande dame of the promotions industry. But grand doesn't equal staid, and Jean Mojo has
Seeing red
Dogs might not eat soup and dragons don't necessarily grant wishes, but Scholastic and Sesame Workshop are banking on said ideas as they head into the
New Home of the Whopper
Burger King may not have it its way, but the QSR finally has new owners. More than two years after London-based Diageo first put the fast food chain on
APMA adopts new name
The Association of Promotion Marketing Agencies (APMA) has changed its name to the Marketing Agencies Association (MAA). Our members mostly have created
Hip Hop Nation
When Ford Motor Co. wanted to make inroads with urban car buyers, it became a cartoon. Literally. It all started when Ford fielded a pitch from ABC Radio
Designs that Pop
In advance of the 40th anniversary of Pop-Tarts in 2004, Battle Creek, MI-based Kellogg Co. is kicking off a year-long promotion that lets kids create
Gee, Dad, where did that come from?
It was one of those desperate client missions that many of us face: ad budget is near zero, but still needs to reach impossible sales targets. Care to
Acquisitions
MERGERS AND ACQUISITIONS PLUMMETED IN 2002 After the tremendous buying binge of the 1990s, companies around the world pulled their purse strings tight
Theory of evolution
It's been six weeks since I arrived at PROMO. The first week, the January issue was in the final stages of editing. While I scrambled to figure out the
