Border Crossing
Expanding promotions into Europe is about to get easier. The European Council is expected to pass the Proposed Regulation on Sales Promotions that will
Consumer Marketing
New Year, New Faces
Choosing people for our annual Marketers of the Year feature is always an arduous task, but we think we've identified the individuals and organizations
Our New Short Leash
Lanyards are really coming up in the world. All the powerful people these days are wearing them. You know: the airport security guard who gets to search
On the Game Again
WILLIE NELSON KNOWS a thing or two about lax tax bills. The country music legend had a run-in with the IRS in 1990 when he failed to pay $16 million in
Sign of the Times
OF COURSE, not all family advertising is warm and fuzzy. When a parent sued the Canadian Hockey Association because his son didn't win the Most Valuable
products
Thoughts of Summer Baltimore, MD-based Kelsyus Outdoor Recreational Products makes the ratty old beach towel obsolete with its new special-edition backpack
Rookies Take Super Bowl Snap
TALK TO MARKETERS about Super Bowl XXXVII and they all say the same thing. It's the grand daddy of sporting events, it's advertisers' moment to shine,
BACK-END AND BELOW-THE-LINE SERVICES
SAY HELLO Your Biz Greetings has introduced a line of custom greeting cards for businesses. The cards can be illustrated inside and out, including greetings
Bouncing Back
IT'S BEEN A ROCKY ROAD towards March Madness this year. Sponsorship recruitment got a late start as CBS and the National Collegiate Athletic Association
Brand Names
It took an awfully long time for Dorothy to meet The Man Behind the Curtain. She and her companions (the Cowardly Lion, especially) were awed by his work
