Playing In Their World
It figures that the captain of the U.S. Beer Drinking Team (USBT) is a rocket scientist. Think of us as the beer version of MCI's Friends & Family, says
Consumer Marketing
CHASING THE ROI GRAIL
In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment
Clarification
In a story appearing in PROMO January 2003, Pollard Banknote Limited of Winnipeg, Manitoba, was identified in the sidebar as a printing company that has
Account Action
Lippincott & Margulies, New York City, the branding and identity consulting firm, and sister firm Mercer Management Consulting, have united their brand
East meets West in the baking aisle
Marsa Kraft Foods, a joint venture between Kraft Foods International and Sabanci Holdings of Turkey, is among the leaders in the margarines, liquid oils
Spring Break 101
Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You're short on field staffers,
hire power
Peter Lund can safely walk the hallways at Clorox Co. now. The director of consumer promotions has been ducking managers for a few years as he leads a
SCION OF THE TIMES
For the launch of the new Scion, carmaker Toyota has gone against the grain. The company has run no TV ads, salesmen at its dealerships do not speak to
SHOW ME THE MONEY AND MORE
Michael Jordan never got extra points because his cross-court slam-dunk looked pretty. His game was strictly numbers driven: sink it and the score totes
Privacy watchdogs nip at Europe
Pity the poor marketer trying to launch a creative promotional campaign in Europe. While the Commission of the European Communities wants to make it easier
