The Second Coming
HBO Video and Artisan Home Entertainment are banking on weddings and whales to bring home-video success. The producers of the popular VeggieTales series,
Consumer Marketing
Cause & Effect
THEY DID MORE THAN RUIN their own names in the past two years. As greed and mismanagement sent the likes of Enron, Adelphia and other giants plummeting
Calling all Countries
How much literature, fine art, and theatre can you fit into a BMW Mini Cooper? Enough to cover the globe. BMW pulled out all the stops for a Mission Mini
A word from the roadies
The summer concert season is beckoning, but before you slap your brand's name on that tour bus, listen up to seven tips from true roadies agency marketers
Living the Image
Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that
February 1, 2003
Print Job
Specialty printing, especially for sweepstakes and games, is rebounding after a slump triggered by lawsuits between McDonald's Corp. and Simon Marketing
Deja View
January Howard Beales, director of the Federal Trade Commission's Bureau of Consumer Protection, reiterates FTC chairman Timothy Muris' outline to enforce
Dull Clients? Buy ‘Em!
Advertising mavericks Maurice and Charles Saatchi are taking a novel approach to getting out of the spending slump that's plaguing the advertising and
Marketing Services
Tampa, FL-based ME Productions appointed Debra Myers executive sales and event manager. Hal Price named senior VP at CSS Stellar Management, Atlanta.
