Spring Break 101
Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You're short on field staffers,
Consumer Marketing
March 1, 2003
Agency Moves
PriceWeber, Louisville, KY, promoted John Casi to senior account executive. Also, Brad Mercer promoted to account executive, Joe Gilson to account supervisor,
SECOND OPINION
Three years ago, Tamiflu was king of promotion. Nutley, NJ-based Roche kicked off the anti-flu brand with a ground-breaking mobile tour (designed by St.
Playing Hardball
Toys Us is playing hard one year after a reorganization that closed 27 U.S. stores (and finished remodeling the other 674), cut 1,900 jobs and centralized
Martin Williams: piecing it together
Martin Williams I-Group had reached an impasse. The Minneapolis-based design and promotion agency, which began in the 1980s, had grown rapidly through
Britney bumped
Britney Spears is no longer the choice of a new generation. Beyonce Knowles of the R&B group Destiny's Child and co-star of this summer's Austin Powers
Japan, land of the happy clippers
Although Japanese culture embraces premium brands and high tech, Japanese consumers gladly redeem mass-distributed coupons in restaurants, convenience
Raising the curtain
DOLE FOODS IS BRINGING props along for this field trip. Next month Dole begins a three-market run for Five a Day the Color Way, a theatre production that
Account Action
4Kids Entertainment, Inc., New York City, and Toys Us, Paramus, NJ, signed an agreement to jointly develop toys and games for sale exclusively at Toys
