Walk the Walk, Talk the Talk
The Tampa Bay Buccaneers may have dominated on the field, but it was H&R Block that won the Super Bowl with an ad spot starring everyone's favorite tax
Consumer Marketing
Under-promise, over-deliver
Managing client projects is one of the most important parts of your business. Your profitability will live and die based on your firm's ability to deliver
Client Side
Miami, FL-based Burger King Corp. has appointed Robert T. Nilsen, former chief operating officer of Taco Bell Corporation, as president. He will have
Beauty and the Beer
IN 1939, BOB WECHSLER, a 26-year-old executive with printer/promotion agency Einson Freeman, happened to call on Phillip Liebmann, the young president
Swiffers’ Maiden Voyage
Procter & Gamble and Columbia TriStar Home Entertainment are cleaning up for this month's DVD release of the Jennifer Lopez film Maid in Manhattan with
Easy Riders
Subaru, Cherry Hills, NJ, has tapped four-time Tour de France champion Lance Armstrong as its new spokesperson, replacing actor Paul Hogan. The agreement
Agency Moves
Bob Lawrence has been named president of 141 Worldwide's Atlanta office. Previously executive VP-client services, he now has total bottom line responsibility
List Angst
The Federal Trade Commission is about seven months away from launching its controversial national Do Not Call list. Maybe. The list may be delayed by
Tipping point
The examples keep piling up: This month we profile yet another company that begins its marketing strategy by mapping out the role promotions will play.
Footwear Programs Just Do It
Just when it seems every apparel marketer is kvetching about slim margins, shoe retailers are blowing out the doors with loyalty programs. The challenge
