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3 Ways to Safeguard Against ‘Blandification’ in the Age of AI
8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
Marketing Is Not a Foreign Language
Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’
When AI-Generated Customization Goes From Personalized to Creepy
LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda
Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving
Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting
Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina
Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies
United Airlines EVP of Communications and Advertising Discusses Integrated Comms Strategies
Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook
CMO Corner: On the Convergence of PR and Marketing
Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success
Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate
OPINION: Better Marketing Metrics CMOs Can Give CFOs
Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
Content-Based Marketing Strategies in the Era of Third-Party Cookie Deprecation
Landing a Role in the C-Suite: A CMO’s Best Advice
Peet’s Coffee Brand VP on Leveraging Consumer ‘Disloyalty’ and an Appreciation for Craft
Three Ways Marketing and PR Pros Can Collaborate on AI-Driven Communication
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