With the onset of Google Chrome’s third-party cookie deprecation, which officially began on Jan. 4 for one percent of randomly-selected users after a series of postponements, brands have been focusing on bolstering their first-party data strategies in the meantime, according to coverage in AdExchanger. Instead of being informed by third-party data, brands’ commerce strategies are focusing more on determining customer shopping behaviors and price sensitivity information. However, collecting the data is only the first part. Read more on the topic here.
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