CONSUMER-MARKETING | DATA-ANALYTICS

Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”

Paper products brand Kimberly-Clark is sending Walmart shoppers on a mobile-fueled race through the aisles with a promotion that taps into the appeal of Disney Pixar’s "Cars 2" animated feature.

Citi has been actively innovating credit card rewards programs to make sure its cards are the ones consumers reach for when they make a purchase. The issuer has taken a multi-track approach, piloting new ways to customize point rewards but also testing some distinctly different ways to redeem those points.

Create an emotional connection with African American consumers with appropriate thematic and product partners. Think Partner with brands African American

Those thinking of creating retail campaigns tailored to African American consumers can get some good ideas from these initiatives, which were done last

Everyone goes to a zoo to see something they've never encountered before. But a zoo-centric live-event campaign from Mattel subsidiary Fisher-Price is

If you don't recognize names like Kevin Nalts, Justine Ezarik or Meghan Asha, you've revealed two things about yourself: You're not part of the digital

Web parenting resource BabyCenter.com has produced research to show how reliant today's moms are on technology. And to back it up, they released an app

Today's consumers are looking for better prices and more value for their travel dollars. That's why loyalty in the skies is more important than ever.

When it comes to iconic American brands, taking over the care and feeding of cycle maker Harley-Davidson probably ranks right below representing the Declaration