CONSUMER-MARKETING | DATA-ANALYTICS

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012

Trying to get consumers to change their habits for the better is an annual first-quarter ritual

A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands' mobile portals.

Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years

Here are four basics your team should be on top of to make the most of your email expenditures in 2012

Digital shopper marketing tools are clearly enhancing the consumer shopper experience, both for the marketer as well as the shopper.

As TV watchers, moviegoers and readers increasingly consume entertainment with tablets and smartphones at their sides, the potential for marketers to connect with them via another screen becomes more and more enticing. Enter GetGlue, which wants to become the social hub for entertainment.

Loyalty efforts traditionally provide rich amounts of data on a member’s transactions. Transaction data, however, only reveals what a loyalty program member is currently buying. Transaction data rarely provides insight on what else the member could be buying, the reasons behind the purchase or what differentiates this customer from others.

Brands are using scavenger hunts as productive ways to interact with customers, but also as a means to educate people about products or services. Here are some recent examples from Chrysler, Cathay Pacific and Starbucks.

This fall brought positive news for brands within the health and wellness category. Food and beverage companies with a higher percentage of sales from “Better-For-You” products have healthier businesses. Let’s take a look at how four big brands—Dole, Silk, Smart Balance, Whole Foods—have staged promotions to hook consumers on healthy habits then provide long-term support…