Williams-Sonoma and Nordstrom Share What Customers Want Now
No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.
No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.
If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline.
The Mobile Marketing Association's new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2015.
The cliché of a senior not knowing how to use a cell phone is prevalent in pop culture and advertising, but is it true? Five facts you need to know.
For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.
Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first quarterly strategy guide.
Retailers with heavy investments in physical stores resent Showrooming. Here's the latest on opportunities to fight back.
2012 PRO Award Finalist: PGW Experience for PepsiCo and the "Pepsi X Factor Sponsorship Activation."
2012 PRO Award Finalist: The Marketing Arm for Doritos and the "Call of Duty Rank Up" promotion.
2012 PRO Award Finalist: Turner Broadcasting Ad Sales for AT&T and the "Conan /AT&T Blimp Sponsorship" promotion.
Click here to view the 2023 winners!