This week's Super Bowl round-up from Chief Marketer includes a look at the reasoning behind how and when Super Bowl ads are debuted, how Facebook is tying into the frenzy, and a look at what Snickers, Victoria's Secret, Dove and WeatherTech have in store for viewers on Super Bowl Sunday.
Kellogg's "While You Sleep" campaign is a real shift for the brand to late day marketing in an effort to get consumers to eat more cereal.
Brands have been slowly leaking more info on their Super Bowl campaigns, and Chief Marketer is bringing readers a weekly update of what's happening across all things Super Bowl marketing. Check out this week's latest headlines here.
In a cheeky campaign, out Monday, Newcastle Brown Ale asks other brands to chip in for a collaborative "Super Bowl" ad to show the Big Guys it's got some power too.
Deborah Wahl, CMO for McDonald’s USA, said it was too early to tell whether or not its "sign" ad was a success. The ad provoked strong reaction.
Each week leading up to the big game, Chief Marketer will be providing readers with a round-up of how marketers are approaching Super Bowl strategies, what brands have up their sleeves for those precious Super Bowl TV ads and which spots promise to make the biggest splash with viewers on Feb. 1.
Brands finally have the available tools to listen to every one of their customers, to know who they are, and to tailor their offerings and communications accordingly
These 30 rising stars were hand picked by Forbes as the ones to watch in advertising and marketing this year.
Have you checked out the 2015 Top Shops lists yet?
The NFL, embroiled in domestic abuse scandals, has hired a woman. Target “missed the mark” by focusing too much on white suburban moms. McDonald’s needs to overcome lackluster sales. Netflix has recorded slowing growth and Procter & Gamble, the world’s largest advertiser, is shedding brands at breakneck speed. Here’s a look at these five…
