Newcastle Brown Ale Stages Super Bowl Ambush

Posted on by Emily Steel (

NewcastleBrownAlebandofbrands150Newcastle Brown Ale is recruiting other brands to chip in to a collaborative “Super Bowl” ad to help offset the gigantic costs of a typical Game Day ad. If the campaign, “Band of Brands,” is successful, the ad will show 20 or 30 brands and run online and in some local NBC markets. It’s an ambush of sorts aimed (sort of) at the Super Bowl’s biggest beer advertiser, Anheuser-Busch.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.


Call for entries now open

Awards 2023

Click here to view the 2023 Winners


CM 200


Click here to view the 2023 winners!