Channel | Profiles & Campaigns

Forbes 30 Under 30

Forbes 30 Under 30 Unveiled

|  by Jennifer Rooney (Forbes)

These 30 rising stars were hand picked by Forbes as the ones to watch in advertising and marketing this year.

Dawn Hudson NFL CMO

5 Big Brand CMO’s Face Tough Jobs Ahead

|  by Steven Perlberg (CMO Today)

  The NFL, embroiled in domestic abuse scandals, has hired a woman. Target “missed the mark” by focusing too much on white suburban moms. McDonald’s needs to overcome lackluster sales. Netflix has recorded slowing growth and Procter & Gamble, the world’s largest advertiser, is shedding brands at breakneck speed. Here’s a look at these five…

Coke & American Idol Fizz Out

|  by Suzanne Vranica (WSJ)

After a long relationship, Coke has decided to exit the American Idol stage.

How Jessica Alba Launched the Honest Company

|  by Lindsay Blakely (Chicago Tribune)

When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

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CHIEF MARKETER 200 Winners Announced

CM 200

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