Channel | Profiles & Campaigns

Kellogg's While You Sleep

Kellogg’s Shifts Marketing to Dark of Night

|  by Andrew Adam Newman (NYT)

Kellogg's "While You Sleep" campaign is a real shift for the brand to late day marketing in an effort to get consumers to eat more cereal.

Newcastle Brown Ale Stages Super Bowl Ambush

|  by Emily Steel (NYTimes.com)

In a cheeky campaign, out Monday, Newcastle Brown Ale asks other brands to chip in for a collaborative "Super Bowl" ad to show the Big Guys it's got some power too.

Forbes 30 Under 30

Forbes 30 Under 30 Unveiled

|  by Jennifer Rooney (Forbes)

These 30 rising stars were hand picked by Forbes as the ones to watch in advertising and marketing this year.

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.

	
        

Call for entries now open

Pro
Awards 2023

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2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!