McDonald’s “Tragedies” Marketing Takes Some Heat

Posted on by Associated Press

McDonald's Boston StrongMcDonald’s used its airtime during the NFL playoffs and Golden Globes to push out a montage of messages appearing on dozens of its franchisees famous Golden Arches signs in support of devastating events. But so soon after the bloodbath at the Charlie Hebdo offices in Paris not everyone thought it a smart idea.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.


Call for entries now open

Awards 2023

Click here to view the 2023 Winners


CM 200


Click here to view the 2023 winners!