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Consumer Marketing

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Profiles & Campaigns

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McDonald’s “Tragedies” Marketing Takes Some Heat

McDonald’s “Tragedies” Marketing Takes Some Heat

Posted on January 13, 2015 by Associated Press

McDonald’s used its airtime during the NFL playoffs and Golden Globes to push out a montage of messages appearing on dozens of its franchisees famous Golden Arches signs in support of devastating events. But so soon after the bloodbath at the Charlie Hebdo offices in Paris not everyone thought it a smart idea.

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