We missed this article about Kellogg’s over the holiday rush and thought you might have too. This mega cereal brand (and lots of other products) is shifting marketing and advertising to later in the day, and night, to encourage buyers to think about planning cereal for breakfast before they go to bed at night. TV spots, Weather Channel apps and print ads are all part of the mix.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.