The Latest Technology: Sending Ads through Sound

Posted on by Patty Odell
Made in America App
A screen shot of the Made in America app

A new startup is making waves in the ad and marketing industry with a new technology that allows marketers to deliver content—proximity based marketing messages and context-driven promotional offers updates—to people’s cellphones using inaudible Smart Tones, no matter where they are.

LISNR is the startup and brands like Budweiser have used it at concerts to send info and discounts.

This article from Forbes.com lays out in three steps how it works and offers a number of reasons why this technology is so powerful like stability and simplicity and participating across the customer journey.

Watch the LISNR Budweiser case study:

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Click here to view the 2021 winners.
Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!