Channel | Profiles & Campaigns

Marketing missteps happen, and here's another one. A video to promote Rhode Island mixed up images of buildings, among other mistakes.

Honda is stepping out with a hot pair of sneakers sold with its 2016 Honda Civic as part of its new “Drive in Design” campaign.

Jim Berra, CMO of Royal Caribbean International, on the brand’s social and digital strategy to market to Millennials and new cruisers.

Barbie has always been a gal of action, and her latest big move was to help reinvent Mattel, the company that created her.

Get a behind-the-scenes look at how Kraft sold 50 million boxes of Kraft Macaroni & Cheese without most fans noticing it made major changes to its recipe.

A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.

From Benjamin Moore to The Gap to Dr Pepper, here are eight killer brand partnerships among thousands in the marketplace as examples of brilliant marketing.

McDonald’s is having fun showing drivers how much easier it is to get to one of its drive through restaurants than to one of its competitors, Burger King

The 2016 PRO Awards offers several new categories, including Best Digital Campaigns & Best Campaigns Targeting Millennials.

Pepsi has designed hundreds of emojis that appear on its bottles and cans of soda as a marketing ploy to encourage purchase and viral share.