8 Lessons from Brands that Failed at Content Marketing

Posted on by Patty Odell

If we can learn from other’s mistakes, the idea is to avoid making those same mistakes ourselves.

content marketing mistakesIn this article from Forbes, contributor Neil Patel outlines content marketing mistakes from eight businesses—Malaysia Airlines, Ogilvy India, DiGiorno, Carrefour, Levi’s, Apple, Adelaide and Nesquik. The missteps are often avoidable and we wonder why someone—anyone in marketing—didn’t pull the campaign before it went public.

Patel also provides lessons learned from each campaign to remind us what not to do. Read on …

Wrong Map Gets Coke in Trouble in China

More

Related Posts

Chief Marketer Videos

by Patty Odell

Mother’s Day is on the horizon and Teleflora pokes fun at the strong bond between moms and their kids through a series of laugh-out-loud videos.

	
        

PRO Awards

	
        

CHIEF MARKETER 200