Channel | Facts & Figures

Was 2019 the year your team pledged to move to a more collaborative, agile marketing approach, testing and iterating new ideas more quickly? You’re not alone.

When determining whether or not to implement AI in a marketing strategy, it's important to understand the risks—and the opportunities.

Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.

Why do "Mean People Suck"? Michael Brenner gives us the scoop about his new book.

Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.

This much is undeniable: What used to be seen as "church and state" separation between brands and hot button issues facing society is now a situation of blurred lines. 

Marketing leaders from John Hancock, Constant Contact and more share why their brands are getting involved in cause marketing.

Everyone in your company should be able to tell your brand story. Here's five tips to help them share a consistent message.

The health of the labor market, near record-low unemployment rates and continued monthly job creation will encourage spending, Deloitte predicts.

For top B2B brands like SAP and Pitney Bowes, customer experience is often the tipping point when it comes to acquiring—and retaining—business.