Facts & Figures
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Facts & Figures
Easy Returns Process Crucial to Ecommerce Success: UPS
The ability to easily make returns plays a huge part in where online shoppers
decide to spend their ecommerce dollars, according to a new report from UPS. -
Social
Facebook Campaign Budget Optimization: What Marketers Need to Know
You will have to give up some control over your Facebook campaigns after Sept. 1,
but with there are elements of CBO that can work to your advantage. -
Engagement
Five Ways To Get Obsessed with Customer Experience
A Forrester report found companies with superior customer experience outperform
laggards. But companies often think their CX is better than customers do. -
ROI | Metrics
Less than 30 Percent of Marketers Understand ROI: Report
The marketing tactics that are the most used by marketers throughout the
funnel aren’t always the ones that drive the strongest ROI,. -
Facts & Figures
CCPA: Consider It a Blessing, Not a Burden
Sure, adapting to the California Consumer Privacy Act can be costly. But smart
marketers see the opportunities in CCPA, as well as the hurdles. -
Facts & Figures
Sales Teams Face 24 Percent Turnover Annually: Gartner
Your sales team may not be as happy as you think they are: New research finds
that 24 percent of inside sales people are actively looking for new jobs. -
Data & Analytics
Identifying Affinities in Second-Party Data
Marketing in a GDPR-compliant world quickly becomes a
choice between performance or scale. Or does it? -
Email
Timing Matters in Email Marketing: Report
Thursday is the best day of the week to mail if you want high email
open rates, according to a new report from Campaign Monitor. -
MarTech
Digital Experience: What Martech Path Is Right For You
What makes more sense, to invest in a digital experience martech
solution from a vendor, or assemble one on your own? -
Data & Analytics
CCPA is Coming: Are You Ready?
The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here’s how to get your company ready.