Channel | Engagement

Revving Up Sales Motivation

|  by Chief Marketer Staff

How to incent the folks selling incentives? Up the ante—in fact, rev it up. One lucky employee of CorpLogoWare, a Miami-based promotional products distributor, will win a Porsche Boxter 'S' at the company's annual awards banquet in Las Vegas in ...

Pepsi Sweeps Sends Winner to Apprentice Finale

|  by Chief Marketer Staff

Pepsi-Cola North America has teamed up with one of NBC's most watched television shows, The Apprentice, to award one lucky winner and a guest a chance to win tickets to the season finale through an online sweepstakes. Pepsi-Cola randomly chose one ...

Hilton Teams With Yes, Dear

|  by Chief Marketer Staff

Hilton Garden Inn hotels and Twentieth Television have teamed in a sweepstakes to incent viewers to watch the syndicated Yes, Dear comedy series. Consumers can log on to YesDearSweepstakes.com or Hiltongardeninn.com for a chance to win a ...

Chestnut Hill Says Proof Is In the Product

|  by Chief Marketer Staff

Call it an apparel interpretation of the Pepsi Challenge. A new entrant in the apparel premium market has taken on its competitors with a side by side comparison of its polo shirts to theirs. Chestnut Hill is aiming for the high-end corporate clothing ...

Clorox Issues Warning Regarding Lottery Scam

|  by Chief Marketer Staff

The Clorox Co. has issued a warning about a lottery scam targeting consumers, particularly the elderly, throughout the U.S. Victims of the scam report receiving a letter that claims they have won a large cash prize from the International Lottery ...

Barefield Named CEO at GiftCertificates.com

|  by Chief Marketer Staff

GiftCertificates.com has named Timothy Barefield CEO. He replaces Michael Ahern, who will remain a member of the company's board of directors. Ahern had been CEO of GiftCertificates.com since 2000. Barefield joined the Seattle-based company in March of ...

P&I Postscripts

|  by Chief Marketer Staff

SEARS: is out with its newest gift card design: a gift card that doubles as a picture frame. Consumers can customize the card by inserting a family portrait or a picture of the gift intended for the recipient. NAPSTER AND BLOCKBUSTER ONLINE: have ...

Matthews Joins EZ Scores

Marc Matthews has joined EZ Scores, LLC, as VP-client development. He will also retain his position as president of Fairfax, VA-based Corporate Sport, and that company's event packages will be utilized in EZ Scores promotions & giveaways contests. ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Habitat for Humanity Responds to Hurricanes The wave of hurricanes that ravaged the southeastern United States earlier this year caused massive devastation, upended a great many lives and set an immense challenge for humanitarian organizations. One such ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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