Channel | Engagement

WALT DISNEY PICTURES and Pixar Animation Studios have teamed with Kellogg Co. to bring The Incredibles to breakfast tables through month's end. As kids

Lincoln Mercury is dangling a trip to Jacksonville during Super Bowl weekend as part of its integrated marketing campaign for its 2006 Lincoln Mark LT luxury truck. The new Mark LT truck The "Jet to Jacksonville" sweeps begins today at Lincoln.com, ...

America Online, Inc. has kicked off the AOL Digital Makeover Contest and Sweepstakes to help its members and consumers turn digital dreams into reality this holiday season. Consumers can enter the contest at Aol.com/digitalhome now through Feb. 16, 2005 ...

E-tailer Bluefly is offering fashionistas a chance to instantly win a closet full of Jimmy Choo shoes when they enter the "Woman's Right to Choo's," sweepstakes at Bluefly.com through Jan. 15, 2005. Following a formula it earlier refined for ...

Canon USA has set up shop in two modern-art galleries to tout its new Power Shot digital cameras. The effort, dubbed "True Originals," showcases Power Shot cameras and printers in kiosks in the museums. Models with cameras circulate, offering to take ...

Catalogers continue to agonize over the need to reduce costs without reducing offerings or services. Among respondents to Catalog Age's exclusive Benchmark

The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul

CNN Advertising Sales and Miramax are teaming to promote the studio's Dec. 17 release of The Aviator, a bio-flick chronicling Howard Hughes' early career. The film stars Leonardo DiCaprio and is directed by Martin Scorsese. On-air spots promote the ...

City Harvest Envelope Incorporates Involvement Stickers Among fundraising promotions, involvement stickers are rather uncommon. Rarer still are involvement stickers featured prominently on the outer envelope of a fundraising mailing, a creative strategy ...

Three New England states have sued North America's largest shopping mall owner, alleging that Simon Property Group Inc. violated consumer protection laws by including fees and expiration dates on its gift cards. In a preemptive strike, Simon Property ...