Channel | Engagement

USPS touts value of Standard Mail marketing as a Web driver

Habitat for Humanity Responds to Hurricanes The wave of hurricanes that ravaged the southeastern United States earlier this year caused massive devastation, upended a great many lives and set an immense challenge for humanitarian organizations. One such ...

Best Western is out to see how smart its customers and prospects really are with a rapid-fire trivia contest aimed at touting the chain's free high-speed Internet access. The hotel chain began yesterday its High Speed IQ Challenge, where contestants log ...

Shell Oil Products U.S. is testing a good-deeds campaign for the holidays to boost consumer loyalty. Its five-city Shell Holiday Patrol effort sends teams to Shell stations and malls to help customers at the pump, host local events and distribute a ...

Private label beverages are a lot more hip now than they were back in the day when nondescript labels reading simply or adorned generic-looking bottles

CRYSTAL MAKER Swarovski brings Rockefeller Center into department stores for its holiday campaign. The jewelry and giftware company has created a tree-topper

KMART CORP. has revamped its Web site for the holidays, with plans for a daily sweepstakes. The new site launched Nov. 18 with improved browsing capabilities

While online marketers coined the phrase and continuously hone ways to grab eyeballs, the real-world battle for attention at shelf level is brutal and...

A wiry-framed teenage boy walks up to a table in the Hauppauge (NY) High School lunch room, and asks Lt. Col. John W. Gillette of the U.S. Army if he

In an episode of Nickelodeon's animated hit SpongeBob SquarePants, the optomistic yellow sponge who lives in a pineapple under the sea competed fiercely