Channel | Engage & Convert

Dunkin’ Donuts is going all out, using its vast customer base and social media as a way to engage its loyal fans for Valentine's Day.

KFC CMO Kevin Hochman talks about marketing challenges, the KFC Instagram game experience and his colorful past marketing cosmetics.

Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here's a look at the brands that scored.

The top B2B marketing trends for 2017 reflect much of what B2C marketers are experiencing: B2B buyers deserve the same individual, humanized attention consumers desire from retailer or CPG brand.

Here's a look at how eight of the most iconic product packaging lining store shelves came to be.

As you strive to reach audiences by humanizing marketing in mind—in an increasingly digital, unfeeling industry—here are 3 ideas to put the customer first.

It's important to continually fine tune lead scoring models to optimize campaign performance, to decrease the length of the sales cycle and increase ROI.

Pizza Hut ran its own “Squares Pick’em” digital game on Yahoo Sports that let football fans play along with the Big Game yesterday.

A successful Super Bowl ad is one that garners the most shares, the most word-of-mouth and comments. An ad has to enter the conversation.

Upwards of 25% of the cost of a Super Bowl spot can be tagged to Super Bowl marketing both pre- and post- Big Game Sunday.