Channel | Email

Merryvale Vineyards LLC has discovered that e-mail is the best way to intensify its relationship with consumers and keep them tasting and buying. Plus,

Spam has become a topic of public debate over the last few months on Capitol Hill. Consumers and e-mail marketers are thrashing out issues to find common

Sending an e-mail marketing campaign is one thing. Thanks to spam filters and consumer overload, getting those messages to their intended recipients and

E-mail provides the greatest return on investment of any medium, especially when sent to customers, according to a new response rate survey from the DMA.

The Wildlife Conservation Society hopes that people who love tigers will pounce at the chance to get e-mail about them. WCS, which operates urban zoos

Ben Chodor is CEO of Exciting New Technologies, a New York streaming media company. He talked to Direct about how politicians are using this area of e-mail.

A tougher version of the CAN-Spam bill was approved by the Senate Commerce Committee in June. Stronger provisions added since the bill was introduced

Music fans may not have heard of Shelby Lynne before she took the Grammy Award for best new artist in 2001 unless they were married women with children

The Humane Society of the United States (HSUS) has started a direct response advertising effort to raise $1 million annually over three years to stop

American Express Publishing has improved the renewal rate for its Skyguide business traveler program by adding an online component. Roughly 10,000 people