The E-Vette of a Lifetime
At the North American International Auto Show later this month, Chevrolet will unveil its C6 Corvette the sixth radically different design since the line
At the North American International Auto Show later this month, Chevrolet will unveil its C6 Corvette the sixth radically different design since the line
The California anti-spam law has made e-mail marketers frantic. Others are banking on the fact that a federal spam bill will pass before the state law,
Besieged by anti-spam laws and rising consumer mistrust, e-mail marketers and list professionals say that despite it all, prospecting isn't dead. Several
As vice president of outbound marketing solutions for San Francisco-based CNET Networks, Markus Mullarkey oversees tens of millions of retention e-mail
Kraft Foods Inc. is using a series of e-mail newsletters to create a dialogue with customers and get them thinking about cooking. The packaged goods conglomerate
The U.S. Senate, after months of jawboning, passed the first federal anti-spam bill last month by a 97-0 vote. The Can-Spam Act criminalizes some spam
Three interactive trade groups, taking a tougher line than the Direct Marketing Association, have agreed that marketers must obtain permission before
The Direct Marketing Association is considering a legal challenge to the new California spam law, SB-186, by state Sen. Kevin Murray (D-Culver City).
Successful database marketing has always been based on communications. There is no point in building and maintaining a database unless you use it to create
Who says you can't retaliate against an Internet service provider? CI Host has filed a lawsuit against America Online for allegedly blocking its e-mail.
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