Red Herring Offers E-mail Premium
RHC Media, the company that publishes Red Herring magazine, has found a way to get more out of its advertisers while building its brand. In a program
RHC Media, the company that publishes Red Herring magazine, has found a way to get more out of its advertisers while building its brand. In a program
Music marketer BMG sent out a rich media e-mail about Christina Aguilera's new CD hoping to prompt tons of sales online two weeks before the album hit
Michelle Feit, president of e-mail marketing company e-PostDirect in Pearl River, NY, takes on the business-to-business issues of the day. DIRECT: What's
A year ago, software company Primus Knowledge Solutions began scrambling for a way to hold on to prospects through a long sales cycle in the face of a
DIRECT caught up with Kevin Noonan, the new executive director of the Association for Interactive Marketing, during his second day on the job in early
Global Knowledge, a computer training company that once relied only on direct mail to market its courses, pulled in more than 2,435 leads through October
A California computer storage systems maker got a 6% clickthrough rate for an e-mailing that promoted a Webinar it conducted in late September. The company
No longer the new kid on the block, e-mail has grown up to the point that it's as much in the game as direct mail and telemarketing. But that doesn't
In a stark departure from tradition, Direct Marketing Association president and CEO H. Robert Wientzen says the DMA would support anti-spam legislation.
A high-ticket product that helps parents track their children has been brought to market with a multimedia direct response campaign. Introduced in August
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