Channel | Email

Marketers tackle getting past ISPs and other issues in Direct’s annual e-mail roundtable

Successful e-mail marketing involves growing your e-mail list, providing content that is relevant and fresh, engages your audience and, ultimately, closes

CNET Networks sends half a million e-mails each week customized to the specific interests of visitors to its digital sites. These e-mails pay off with

The cost of erroneously blocked e-mail that sent to recipients who have given their permission to receive it will reach $419 million in 2008, up from

Every legitimate marketer wants to comply with Can Spam, the new federal anti-spam law. However, many are unsure of the statute's details, because the

Northwestern University's Kellogg School of Management is set to further fine-tune and expand its direct marketing, which it began overhauling last year.

PartyLite, a firm that sells candles through a vast network of women, has found a way to reach out to both buyers and sellers: An e-mail newsletter. The

As the popular media chatters about Can Spam not making e-mail inboxes any thinner, e-mail marketers are telling a different story. Can Spam has turned

When it comes to breaking through to your customers' e-mail inbox, it's getting to be less about what you say and more about how you say it. The spam

At the North American International Auto Show later this month, Chevrolet will unveil its C6 Corvette the sixth radically different design since the line