Channel | Direct Marketing | Print

Universal Solution

|  by Chief Marketer Staff

In one year, online sales for have grown from 3% to 25% of the catalog's total business.Steve Milo, president of the Baltimore-based


|  by Chief Marketer Staff

Direct mailers are still pinching themselves to see if the events of the week of May 11 actually happened.On Monday, the Postal Rate Commission recommended

Show Me the Money

|  by Chief Marketer Staff

Exactly when should a list owner expect to collect list rental income from a list manager or broker?That question is being asked more than ever these

SIMPLY Irresistible

|  by Chief Marketer Staff

1. Send 'Em One White Sock Too often, "we want you back" appeals are boring.But they don't have to be. Take a look at what the marketing managers at Ansett

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