Channel | Direct Marketing | Print

Brokers Break Bread

|  by Chief Marketer Staff

American List Counsel Inc.'s executive vice president Fran Green and president Donn Rappaport welcomed more than 100 brokers in May to the firm's second

DMA Names Catalog VP

|  by Chief Marketer Staff

The Direct Marketing Association has named Roscoe Burton Starek III senior vice president, catalog industry. Starek is a former federal trade commissioner

Casting the Net

|  by Chief Marketer Staff

Ed Mufson's company is the '90s version of the fabled DM kitchen table start-up. A year ago, Mufson, who's been in retail for 30 years, was thinking of

Impulse: The Sequel

|  by Chief Marketer Staff

Last month we wrote about 1-800-Flowers, Godiva Chocolatier and Eddie Bauer using technology from Narrative Communications Corp. to bring impulse buying

Britannia Cools Its Heels?

|  by Chief Marketer Staff

Brits always claim to produce the best advertising in the world. Something about our quirky sense of humor and literate consumer base leads to the often-repeated

Kemmler’s Law

|  by Chief Marketer Staff

Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. "I'm bad enough," he said.

Bride of Frankincense

|  by Chief Marketer Staff

Forget that we just celebrated Independence Day. For some people, it's never too early to start buying Christmas presents. With that in mind, Old World

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