Channel | Data & Analytics

Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.

Hey CMO! You’re under qualified! Get a math degree.

Having a customer-centric view is great, but a data-centric view can help you understand intent.

A sea of engaged customers doesn't necessarily lead to increased sales. Data is key to bridging the gap.

Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg's blog this week provided a rundown of things marketers can do to make the most of it.

The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.