David T Scott, Author at Chief Marketer

3 Steps to Prepare for a Marketing Career

One of the most common questions I’m asked is about how to prepare for a position in the modern day marketing department.

Acquisition

Generating Better Reports for Lead Gen Feedback

Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress – there’s still hope!

Data & Analytics

4 Ways to Survive Today’s Data-Driven Marketing World

Hey CMO! You’re under qualified! Get a math degree.

Social

Five Strategies to Selling Your Boss on Social Media Spending

CMOs must justify social media spending, even if their organizations don’t quite understand the benefits of social engagement.

Acquisition

5 Ways To Determine if Your Lead Gen Budget Stacks Up

Is your lead gen budget big enough—or competitive enough? The answer may surprise you.

Data & Analytics

5 Ways to Befriend Your CFO

So, why should the lovable, well-liked CMO pair up with the by the books, by the numbers, budget buzz-killing CFO?

Data & Analytics

CMO Talks: 3 Things to Know Before Taking a New CMO Job

Here’s a bit of news. CMOs get fired. A lot. In fact, we’re the most fired executive in the board room.

Data Driven ROI

CMO Talks: 5 Ways to Befriend Your CIO

As CMOs we just might be overlooking the one person who, today, could be the most critical to our success—the CIO.

Social

CMO Talks: Goodbye LinkedIn Products and Services, Hello Showcases

LinkedIn is replacing the “Products” and “Services” pages with “Showcase” pages. What does that mean for you?