Using Personalization to Increase Conversions

Posted on by Chief Marketer Staff

Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg’s blog this week provided a rundown of things marketers can do to make the most of it.

The blog post covers several effective personalization tips and tricks, including addressing visitors by 2locations, through keywords and via purchase history.

Click here to learn more about the tips for creating a successful conversion optimization strategy through personalization, which include having a stable website, conducting research and analysis to learn more about your audience and their buying cycles, testing what’s working and what isn’t and hiring data analysts for personalization projects.


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