Sorting Out the Chaos of Marketing Tech Change
Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.
Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.
Facebook could be announcing changes to its mobile ad platform as early as next week, with speculation that the social giant will be moving away from cookies and relying more on its own enormous database of user information.
Millennials will dominate the workforce within the next decade, controlling a projected $170 billion in buying power, according to a new report from the research arm of the BMA.
Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.
Location-based technology, AR and other tactics can bring your mobile marketing plan to life.
Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?
This time out we examine two examples of email personalization. One cleverly hit the mark, while the other, well, not so much.
Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.
Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.
Data is an integral and constant component of any successful app marketing campaign.
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