Putting a Face on Anonymous Data
How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?
How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?
The migration of marketing services to the Internet and the explosive growth of available analytical insights has fundamentally changed marketing campaigns.
While endless data sets can be a marketer’s dream, it can also become a marketer’s worst nightmare.
Only bold CMOs will survive the marketing technology environs by understanding and embracing change. This article from CMO.com expands on the topic.
Tracking tags connect actions by users on the client website with the media delivery or analytics system and can deliver numerous benefits.
Information is power, and your customers have it. Here's 5 key trends marketers need to watch in 2015 to engage with empowered consumers.
Learn 3 key reasons many companies aren't as customer-centric as they could be, despite all the data at their disposal.
Tablets are becoming the primary computing devices for many professionals and consumers—and this will change the way marketers need to attribute the results of their lead generation campaigns.
A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.
Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.
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