A New & Improved Return on Ad Spending Formula
The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.
The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.
What factors would the partners of SC&P take into consideration when selecting a marketing measurement solution in today’s data-driven world?
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Former Kraft CMO Deanie Elsner on using big data, infrastructure and content to hone 1-to-1 marketing at scale.
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