Watercooler Chat: Tuesday, Oct. 14
Jingle bells. Fearing a holiday letdown, retailers are shifting there strategies in ho-ho-hopes consumers will open up their wallets.
USA Today reports.
Your ad here? EWeek.com discuses the new and very different ad platforms introduced by MySpace and Eyealike.
“House” work. If “Mad Men’s” Don Draper was on Madison Avenue today, he’s find some of his fiercest competition from in-house agencies. Harvard Business School professor Alvin J. Silk explains.
Something scary? How about the current state of your 401K? The New York Times reports on the advertising potential of Halloween for products beyond the candy aisle.
“You guys are coming into your own.” Check out this great David Ogilvy clip from about 25 years ago. Euro RSCG Chicago president and CEO Ron Bess showed an excerpt from it during a session at DMA08 yesterday, to the delight of his audience.
