Rewind: Lazy PR People, or Improper E-mail Appends?
Want to know how I spent my day Thursday, other than having some medical tests done and bringing the puppy to the vets for her latest shots? Sending this e-mail reply to at least a half a dozen people in the public relations field:
“Hi [name], I have not covered [the industry and/or beat] for at least three years now. Can you please remove me from your distribution list? Thank you.”
Last year at this time, I wrote this article for the Lists & Data Strategies e-newsletter to talk about the same exact thing. And it’s easy enough to say it’s my own fault for not unsubscribing to these PR people’s e-mail threads when I went from one publication to another. Instead, I figured that as our parent company changed names (and therefore, e-mail addresses), I’d be free from the nonsense.
But if these public relations houses are correctly doing e-mail appends, they would look not only to see if my mailing address and/or my phone number matches, but my title, too.
Read the above-mentioned article. Austin Bliss of FreshAddress did a good job breaking down the dos and don’t of e-mail appending.
And if some public relations people read that article a year ago, and then appended its e-mail lists, they wouldn’t have sent me the latest information on diesel truck engines, movie releases, and other things I haven’t written about in three years.
