Is USPS On Obama’s Mind?
Joe Corbett, chief financial officer for the U.S. Postal Service, said he
Big Fat Marketing Blog
Russell Stover Fills the Empty Coconut Nest
Here's a sweet tale of customer service surprise and delight. Yesterday, Russell Stover Candies made my day by doing a second follow-up via mail on a customer service complaint I'd forgotten about, resulting in a very happy and (again) loyal customer ...
The Hills Are Alive
It
That Ad was so Cute I didn’t Buy a Thing
My wife loves the E-Trade ads with the talking baby. Actually, she loves the talking baby, not the ads or its content, and comments how much so every time we see the commercial, and that is the problem. Funny, cute, clever ads that sell are the exception ...
The Experiential Marketing Forum’s Global Research
Hello faithful BFMB Readers I am elated to tell you that after 4 months of hard work it's over, and that we've completed the world's largest experiential marketing study. It's complimentary! Over the course of this upcoming year, I will be working ...
Getting to the Heart of Valentine’s Day Emails
Last February I moaned about the lack of anything approaching love, romance, or even creativity in the Valentine
On a Scale of 1 to 5, Do 2 or 3 Matter?
An interesting dinner conversation took place Tuesday at the Internet Retailer Web Design & Usability Conference regarding ratings and reviews. I'm protecting the parties involved in the discussion because I did not disclose myself as a writer/blogger to ...
How Twitter Is Bringing Together Howard Stern and Mary Worth
Proof that Twitter has become mainstream: Mary Worth is learning all about it. Yep, Mary Worth of the eponymous comic strip, meddler extraordinaire, and upholder of all that is good, or at least nonthreatening, is being introduced this week to the ...
Lands’ End Canvas Adds The Personal Touch
A Multichannnel Merchant staffer last month bought a dress shirt for her husband from Lands
Groupon’s Last Word: Those Ads Are Gone
If you
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