That Ad was so Cute I didn’t Buy a Thing
My wife loves the E-Trade ads with the talking baby. Actually, she loves the talking baby, not the ads or its content, and comments how much so every time we see the commercial, and that is the problem. Funny, cute, clever ads that sell are the exception to the rule. E-Trade’s talking baby ad campaign is well done, arguably memorable but it does not convince you to do business with them. Isn’t the point of most advertising and marketing to sell more of your wares?
It’s not just my opinion, here’s what Bloomberg’s Business Week wrote about the E-Trade spots.
Have you switched to E-Trade if you were in the market to do so based upon seeing the cute infant? I didn’t think so.
I would argue that today, more than ever, being creative is more about selling your stuff than making me laugh.
What ads make you want to buy, switch or run from the product being pitched?
