107 Million Hellos – What Comes Next?
Here we go again. How could they spend the money? What are they thinking? Let me be honest right out of the gate - I don
Big Fat Marketing Blog
Has Horrific Winter Impacted Retailers?
Here on the East Coast, this winter has been
What’s the Beef? Taco Bell’s Charm Offensive
By now everyone with access to CNN or Comedy Central knows that a California woman is suing Yum Brands-owned Taco Bell for calling the meat used in its products
Getting to Know You—The B-to-B Way
So, you're a business-to-business marketer. You must think you know your audience, right? Professionals in industry X who use your widget/service/thingamabob? That's all you need to know, right? No need to get personal, because, after all, this is ...
Adventures in Product Recommendations: HomeDepot.com
Just a fun little post here about product recommendation engines. I know, the idea is to upsell your customer with an item that may compliment an item he or she is about to purchase online. Click on the screenshot to the right and see what ...
Anthropologie Sets Date for Wedding Line Launch
Crown Jewels: Where the Rubbers Meet the Road
The British royal wedding of Prince William and Kate Middleton is just three months away, which doesn
Three Emulation-Worthy Facebook Marketing Ideas
Most marketers feel that they should have a Facebook presence, but many have no idea what to do with it. Granted, you can
The One About Conversion…
I got another e-mail this morning from some guy named
Macy’s May Be Underrated in Ecommerce
A few weeks back, I wrote about Macy's aggressive plans to expand its ecommerce. You can't really tell by reading the article that the sources we talked to were not thrilled with how Macy's was performing in the online space (and some of that sentiment ...
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