My wife and I went to a local Sears near where we live in Connecticut to buy a vacuum cleaner. Seems simple enough, right? Well, we bought a Hoover vacuum cleaner and after we got home and opened the box, we realized we were missing a part. The part, ...
A tip of the hat to Eric Kokonas of Dittoe Public Relations for forwarding this email from Dick
Here's how the Super Bowl ads fared, according to USA Today. So, for $3,000,000 per ad, plus creative and productions costs, if you have a 15% margin (and that's atypical), please help me justify this spend, assuming you have a 5 percent buy rate ...
Grailing, it seems, will never go out of style among certain types of data analysts, although rather than search for a Last Supper relic, most seek a suitable substitute for recency, frequency and monetary analysis. The latest knight-errant is ...
So how did Groupon react to the negative reaction to its Super Bowl ads? It seems to have issues an apology without issuing an apology. CEO Andrew Mason admits on the company's blog that it may have offended customers, and that it wasn't their intent. ...
Here's a bit of a no-brainer: Online sales are rising, and that was even more evident this holiday season. But mobile and social are playing a bigger part in the bricks and mortar experience. Both of those channels have yet to become proven transitional ...
Remember when you were a toddler, and you thought you could make your mom's friends laugh by doing something you really didn't know was inappropriate, disgusting or offensive? And then your mom slapped you across the behind (or face, if your mom was old ...
No, I didn
Everything in this word is fluid - as should be our attitudes and thought logic patterns to properly adjust with the times. It's tough for me see people say that they would w/o question keep their clients out of the Superbowl. I actually don't sit on ...
Yes, If I had a client who wanted to run ads during the big game, I'd counsel otherwise. Here's a nice little video courtesy of CNBC of who pulled out from advertising this year. Social media and targeted web ads are where some of last year's ...
