Online Retail Growth Continues: NRF

Posted on by Beth Negus Viveiros

Retailers set online shopping records this season, reporting 31 days with over $1 billion in spending, according to Adobe Marketing Cloud.

2015 holiday sales were up 12.7% over 2014, and 28% of all online sales were generated during the holidays. Phones drove over 17% of online sales, despite lower average conversion than tablets.

Email drove 15% of traffic to online retailers, six percent more than 2014, according to Adobe, which announced several enhancements to Adobe Marketing Cloud at the National Retail Federation’s annual BIG show in New York this week.

Data captured from Adobe Analytics and then monitored and delivered via Adobe Campaign can be used to connect consumers’ behavior online with contextual data to create remarketing triggers such has email, push notifications or SMS.

Mobile push notifications are now supported with analytics, via Adobe Mobile Core Service to help retailers create audience segments. Shopper media advancements were also introduced to offer more personalization, and the Adobe Experience Manager Screen capabilities were extended to shopper media as well.

For the latest from the show floor at NRF, check out our sister site Multichannel Merchant.

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