2018 B2B Lead Gen Trend Survey

What’s working now in B2B lead gen?

Learn where B2B marketers are investing their time and budget to nurture and convert prospects in Chief Marketer’s 2018 B2B Lead Gen Trend Survey.


  • B2B Lead Gen Survey Cover What metrics matter most in B2B lead attribution
  • Which channels produce the most—and highest ROI—leads
  • The biggest challenges in implementing ABM
  • And much more…


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