Topic | B2B Lead Gen

Better B2B Lead Gen in 2018: 3 Tips

|  by Tom Shapiro

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

3 Steps to Creating Successful Buyer Personas

|  by Ryan Malone

Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.

Striking Gold in B2B Lead Generation

|  by James Vander Putten

In the world of enterprise B2B lead generation, the relationship between sales and marketing is often fractious.

Chief Marketer Videos

by Kaylee Hultgren

For the 2020 Chief Marketer PRO Awards, Ally Financial and agency partner PrizeLogic took home the highest honor, the Platinum PRO Award, for its Ally + Monopoly – Grow Your Fortune campaign.

	
        

PRO Awards

ProAwards

Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.