NYT: Charges Settled Over Fake Reviews on iTunes
Here’s an article from the New York Times that is going to make consumers stop and think for a second. The ratings and review both e-commerce merchants and consumers rely on so much may be a fake.
According to the article, the Federal Trade Commission said on Thursday that California-based marketing and P.R. firm Reverb Communications had settled charges that it engaged in deceptive advertising by having its employees write and post positive reviews of clients
