National Jewish Health Finally Goes National
National Jewish Health, a Denver hospital dedicated to cardiovascular, immune and related disorders decided to use direct response space in its first national campaign this month. Its objectives were to find patients and donors as well as build its brand.
The first space ads are set to begin running in the New York Times Magazine next month and in The Wall Street Journal shortly thereafter.
According to Mark Dimassimo, CEO and chief creative officer of Digo, the hospital
