February’s Top 10 B2B Stories

Posted on by Beth Negus Viveiros

Earlier this month, Punxsutawney Phil didn’t see his shadow, predicting an early spring. As March begins, enjoy your own version of Groundhog Day and relive our 10 most popular B2B stories for February 2019. (And remember, don’t drive angry!)

9 Tips for Optimizing Your LinkedIn Presence
Patrick King offers nine tips for improving your LinkedIn presence, both as an individual and a brand.

Direct Mail Helps EyeMed Get Seen By Prospects
EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.

The Evolution of Search: 3 Things to Know in 2019
As search continues to evolve, B2B sellers and marketers must be prepared to take advantage of new capabilities.

Learning From the Past: Digital Marketing Advice from 1923
Digital marketing is more advanced than ever before, thanks to an ever-increasing amount of tools and data. But too many ad buyers never learned the practical rules for creativity that were written by pioneers like Claude Hopkins.

B2B Ecommerce Portal Helps United Rentals Improve Customer Experience
An integrated online B2B ecommerce portal is helping United Rentals increase equipment rentals and engage with new customers.

2019 CMO Roundtable
91 tips, ideas and insights from 20 top marketing executives

TD Garden Takeover Shines Light on SunBug Solar
Massachusetts small business SunBug Solar got big time marketing exposure earlier this month with an advertising takeover of Boston’s TD Garden.

3 Ways to Leverage Marketing Research in 2019
Market research is crucial for gaining consumer insight, and the landscape is constantly evolving. Here’s three things to consider when leveraging research to differentiate your brand in 2019.

Captain Marvel Powers Wix Promotion
A team up with “Captain Marvel” is helping cloud-based web development platform Wix.com promote a new series of product enhancements.

Pushing the Envelope: 10 Tips for Direct Mail Success
Consider these 10 tips for integrating this old school tactic into your modern marketing strategy.


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